Blendid: A Good Investment in Tanzania?

Blendid is a financial technology (fintech) company that operates in Tanzania. Started in 2018, the company offers affordable and convenient loans to individuals and small businesses through their mobile app. In this article, we’ll explore if Blendid is a good investment opportunity for investors looking to invest in the Tanzanian market.

Blendid: A Good Investment in Tanzania?

Overview of Tanzanian Fintech Industry

Before diving into Blendid’s potential, it’s important to understand the broader fintech industry landscape in Tanzania. The government has been supportive of this sector by implementing policies aimed at creating an enabling environment for fintech companies. Mobile money services are also gaining popularity with over 23 million registered users according to a report by the Bank of Tanzania.

Other notable players in the Tanzanian fintech space include Tala, PesaPap, and Branch International.

Blendid’s Products and Services

Blendid is a Tanzanian financial service provider that aims to provide easy and accessible loans to its customers. Using advanced analytics algorithms, the company assesses the risk profiles and creditworthiness of borrowers, offering competitive interest rates ranging from 2% to 12% per month. We will explore the various products and services offered by Blendid and how they benefit local buyers in Tanzania.

Quick and Convenient Loan Processing

Thanks to Blendid’s use of artificial intelligence (AI) technologies, the loan processing times have been significantly reduced. This means that customers can receive their funds within minutes of applying online using their smartphones or computers. With this level of convenience, it’s no wonder that Blendid has become one of the most sought-after lending platforms in Tanzania.

Flexible Repayment Plans

One of the key features of Blendid’s platform is its flexible repayment plans, which cater to the needs of a diverse customer base. This ensures that borrowers can choose repayment options that best suit their financial situations, making loans more affordable and accessible to a wider audience.

Competitive Interest Rates

In comparison to traditional lenders like banks, Blendid offers extremely competitive interest rates. These rates are determined by a borrower’s repayment history, which encourages responsible borrowing and timely repayments.

Easy-to-Use Mobile Application

Blendid’s mobile application is designed with user-friendliness in mind. The app makes it easy for customers to apply for loans, check their loan status, and make repayments, all from the comfort of their smartphones.

Comprehensive and Detailed Information

To ensure that customers have all the information they need to make informed borrowing decisions, Blendid provides comprehensive and detailed information on their platform. This includes clear explanations of their products and services, as well as the terms and conditions associated with each loan.

Local Buyer Perspective

Blendid understands the unique needs of local buyers in Tanzania and tailors its products and services accordingly. This allows the company to cater to the specific financial requirements of Tanzanians, providing them with a reliable and convenient lending solution.

In conclusion, Blendid’s combination of advanced technologies, competitive interest rates, and user-friendly platform makes it a popular choice for Tanzanian borrowers looking for quick and convenient loan solutions. For more information on the financial products and services available in Tanzania, visit Tanzania Price for comprehensive pricing guides and resources.

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Blendid’s Growth Potential

Currently operating only within Dar es Salaam region; considered biggest city which harbor majority population upcountry have limited access thus limit acquisition opportunities constitutes approximately $300 billion untapped market by fintech companies. Blendid is still expanding its services to other regions within Tanzania, thus increasing the market share.

Risks of Investing in Blendid

Like any investment, investing in Blendid does involve some level of risk. One major risk is regulatory changes that could impact the business environment for fintechs such as taxes and licensing requirements by government agencies which was introduced mid last year leading few players out of industry .

Another risks can be non-performance on returns since investments are not insured hence possibility losing capital invested. This make it important to carry a careful due diligence before putting money into such entities

In addition, competition might pose a threat as other rival lenders invest more resources towards product innovation or others developing similar products with narrower competitive edge


In conclusion, given the impressive performance and growth potential exhibited by Blendid coupled with favourable policies set up by the government regarding digital finance sector; it may present an opportunity for investors looking to diversify their portfolio within Tanzanian market landscape.

However – As like any investment decision one must consider risks associated when taking into account ones individual objectives , timelines and financial strength.

Therefore every investor should carefully weigh between available options before making any decisions.


Q: What is Blendid and what does it do?
A: Blendid is a technology-driven company that offers automated, self-serve smoothie-making kiosks. The kiosks use fresh fruits and vegetables to create healthy smoothies in under 60 seconds.

Q: Is Blendid a good investment opportunity in Tanzania?
A: Based on the current demand for healthy food options and consumer trends towards automation, investing in Blendid could be a good opportunity. However, as with any investment, there are risks involved that should be carefully considered before making a decision.

Q: How has Blendid performed so far?
A: Blendid has received positive reviews from customers and investors alike. In 2020, the company secured $3.8 million in funding to expand their business operations. They have also partnered with major retailers such as Walmart and Target to bring their products to consumers across the United States.


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